The Open Doors Project
A chance for your nonprofit to receive a new website and brand identity—for free.
Applications closed on March 31. The winnder of the 2024 Open Doors Project is Black Lives Matter Phoenix Metro.
An Initiative to Help One Nonprofit Scale Impact
Do you lead or work in a nonprofit that’s creating a kinder, healthier, more equitable world?
Would a stronger brand and a better website help you change more lives?
Doorway Creative is giving away a complete brand identity and website package to one nonprofit organization.
Get the foundation you need to turn your mission into a movement.
A Free Brand and Website? Why?
Our mission at Doorway Creative is to empower organizations that are creating change for the greater good of humanity.
We can’t think of a better way to do that than making our services accessible to everyone. So we created the Open Doors Project to provide one nonprofit each year with a complimentary brand identity and website package.
Nonprofit organizations of all sizes, maturity, and structure can apply. Your organization’s work must be led or informed by people who are impacted.
Applications are open March 1-31. We'll select the recipient in April.
The chosen organization will receive an award-worthy brand and website just in time for the 2024 giving season.
What’s Included in the Open Doors Project
The selected organization will get a complete brand identity and custom website that makes it easy for people to connect with your work and take action to support you.
A Brand Identity that Reflects Your Purpose
Capture the heart of your organization with an identity that will stand out, be remembered, and build trust with supporters.
This premium brand package includes:
Logo & Visual Identity: Full-color logo and all visual elements, including color palette, typography, photo selection, backgrounds, illustrations, etc.
Brand Voice: A defined brand voice to create consistency in all your communications.
Brand Messaging: Topline messaging (think vision, mission, values, organization descriptions, taglines, and headlines) that captures your purpose and resonates with stakeholders.
Brand Style Guide: A digital guide that defines all brand elements and includes examples of look and feel.
Brand Stationery Kit & Templates: Core templates for your digital and written communications, including business cards, email signatures, letterhead, thank you cards, a slide template, and social media graphic templates.
A Website that Inspires People to Take Action
Our website service includes strategy, content, design, and development. We’ll work hand-in-hand with you to build a website that supports your strategic priorities, makes your team’s jobs easier, and meets all your visitors' needs.
Most of the nonprofit websites we build include:
About sections that tell your story, highlight your team, and bring your impact to life
Program pages that showcase your work
Flexible templates to make it easy to add new content
Donation pages designed to increase donor support
Informative and interactive resource centers
Integrations to CRMs, marketing systems, and donation platforms
We Opened a Door to Immigrant Justice in 2023
Meet the recipient of the inaugural 2023 Open Doors Project: Phoenix Legal Action Network (PLAN).
PLAN is a small team dedicated to creating an Arizona where all immigrants and their families are safe, welcome, and valued. We worked with their team from May to October 2023 to elevate their brand identity and re-imagine a website built to serve their mission.
Giselle Valadez Godinez (she/her/ella)
Program & Development Coordinator, PLAN
Project Highlights
A brand that truly reflects Arizona—from the saguaro cactus in the logo to the southwest-inspired color palette to vibrant desert photography.
A knowledge center that aims to share knowledge and shift power by empowering folks in the community with information that builds self-advocacy.
A new digital space where community members can share authentic portrayals of their lives.
A seamless bilingual experience for people seeking information about legal services, storytelling, and community power-building for Arizona immigrants.
How to Apply
Applying for the Open Doors Project is easy. There are no associated fees. Just tell us about your mission and your organization’s ability to make a positive impact.
You can share your story by answering a few questions using the form at the bottom of this page. Get ready to tell us about:
Your organization’s mission
Who your work benefits and how you help
How your work is informed by people who are impacted
The size and experience of your team
The impact you're most proud of
What a new brand and website will help you accomplish
What to Expect if Your Organization Gets Selected
Doorway Creative will lead the work, but you do need to have some capacity to participate. The recipient needs to be able to:
Appoint an internal project manager
Participate in a 2-hour workshop to kick off the project
Join 1-hour bi-weekly check-ins
Plan time to review work in progress and provide feedback on schedule
Many organizations also like to gather feedback from key stakeholders at a few points during the project. We can help organize and plan for this.
What to Expect and When
Applications open
March 1
Applications close
March 31
Submissions reviewed
April 1-15
Winner announced publicly
April 23
Project kickoff
Early May
Brand and website launch
Fall 2024
Meet the Selection Panel
A panel of leaders with deep experience working in and with nonprofits, along with the co-creators of Doorway Creative, will select the recipient.
Apply to Be the Next Open Doors Recipient
Applications closed on March 31. We'll announce this year's recipient on April 23.
Subscribe for updates to be among the first to know.
