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Adoption Center
Services
Brand redesign
Website content
Website design
Website development
Mission
Adoption Center started in 1972 out of a recipe box and one woman’s dream for every kid, no matter their age or circumstances, to have a permanent, loving home. Its mission is to build permanent families, communities, and connections for youth in foster care. Rooted in the belief that families come in all forms, Adoption Center proudly serves people from all socioeconomic, ethnic, and cultural backgrounds, the LGBTQ+ community, and people with disabilities.
Outcomes & Deliverables
Modern brand identity reflective of the organization’s mission
Accessible website that focuses on the youth Adoption Center supports
Informative and interactive resource center
Intuitive and easy-to-manage CMS
Real-time integration to seamlessly pass data between core systems
The Work
Brand Identity
RGB: 178, 64, 227
CMYK: 22, 72, 0, 11
RGB: 250, 193, 56
CMYK: 0, 23, 78, 2
RGB: 224, 69, 22
CMYK: 0, 69, 90, 12
RGB: 250, 237, 255
CMYK: 2, 7, 0, 0
RGB: 255, 243, 236
CMYK: 0, 5, 7, 0
Vision
We dream of a world where every young person has forever connections to help them thrive.
Mission
Our mission is to build permanent families, communities, and connections for youth in foster care.
Values
Everything we do centers on the youth we support. Four core values guide how we show up to do our work.
Collaboration—We’re collaborators and connectors by nature. We work as a team with each other and our youth, families, and agency partners.
Inclusivity—We believe families can take all shapes. We serve families and young people from all socioeconomic, ethnic, and cultural backgrounds, the LGBTQ+ community, and people with disabilities.
Credibility—We’re committed to being the go-to source for reliable information and innovations in foster care and adoption.
Integrity—We are open and honest with our communications, and transparent in our work. We lead with our values.
Building Permanent Families, Communities& Connections for Youth in Foster Care
Website Redesign
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