Phoenix Legal Action Network
Services
Brand refresh
Brand messaging
Website content
Website design
Website development
Brand templates
Mission
PLAN works in solidarity with their local immigrant community to reimagine justice in Arizona. They’re guided by a vision where all immigrants and their families are safe, welcome, and valued. Their work ultimately builds autonomy and power in immigrant communities, and helps shift anti-immigrant perspectives.
Outcomes & Deliverables
Welcoming brand identity that reflects the organization’s community and roots
Accessible website that uplifts Arizona’s vibrant immigrant community
An interactive knowledge center to help democratize legal information
Easy-to-manage CMS and bilingual site translations
Set of brand tools and templates to fuel fundraising and development efforts
The Work
Brand Identity
RGB: 86, 176, 102
CMYK: 51, 0, 42, 31
RGB: 243, 202, 72
CMYK: 0, 17, 70, 5
RGB: 154, 213, 242
CMYK: 36, 12, 0, 5
RGB: 230, 151, 187
CMYK: 0, 34, 19, 10
RGB: 210, 111, 81
CMYK: 0, 47, 61, 18
RGB: 27, 62, 37
CMYK: 56, 0, 40, 76
RGB: 220, 245, 225
CMYK: 10, 0, 8, 4
RGB: 238, 249, 255
CMYK: 7, 2, 0, 0
RGB: 255, 235, 244
CMYK: 0, 8, 4, 0
RGB: 255, 240, 236
CMYK: 0, 6, 7, 0
RGB: 255, 247, 221
CMYK: 0, 3, 13, 0
RGB: 255, 251, 238
CMYK: 0, 2, 7, 0
Vision
We envision an Arizona where all immigrants and their families are safe, welcome, and valued.
Mission
PLAN works in solidarity with our local immigrant community to reimagine justice in Arizona.
Values
Everything we do centers on the youth we support. Four core values guide how we show up to do our work.
Centering immigrant voices—We center the voices, experiences, and needs of immigrants and their families when setting priorities and advocating for change.
Acknowledging systems of oppression—Layered systems of oppression impact immigrant justice. We must address systemic injustice. We are equally committed to racial justice, gender justice, economic justice, and social justice.
Democratizing legal knowledge—Legal information should be accessible to everyone. For those who have been historically excluded from systems of power, the need for a lawyer is a symptom of a deeper root cause of injustice and inequity.
Walking our talk—Our values are more than just words. They’re reflected in the work we do. We ensure our policies and practices promote and reflect racial and gender equity. We commit to regularly reviewing how well we are holding true to these values.
Reimagining Immigrant Justice in Arizona
Website Redesign
Brand Templates
Thank you to our collaborators
Angel Bih supported the Webflow development process
angelbih.com